Gap Executive Presentation
Worked with a group to create a strategy aimed to increase Gap’s sales by 1 billion dollars over the projected baseline level in 2028 in a
socially responsible manner. This strategy was then presented to and reviewed by executives at Gap Inc.
socially responsible manner. This strategy was then presented to and reviewed by executives at Gap Inc.
Saratoga Peanut Butter Brand and Strategy Project
Met with brand founder in a team to redesign Saratoga Peanut Butter’s brand strategy and uniquely position the brand in the peanut butter industry. We analyzed the current industry and current positioning strategies to create two different brand positioning strategies, each with its own key message, tagline, and creatives.
Sundaes Best Hot Fudge Brand and Strategy Project
Met with brand founders in a team to redesign Sundaes Best Hot Fudge’s brand strategy and uniquely position the brand in the Fudge industry. We analyzed the current industry and current positioning strategies to create two different brand positioning strategies, each with its own key message, tagline, and creatives.
